Privacy Policy
Last updated: [DATE]
This policy explains what information [BRAND] ("we", "us") collects when you visit this website or request a water softener quote, and how we use it. By using this site, you agree to this policy.
1. Information we collect
- Information you give us: your name and mobile/WhatsApp number, submitted through our quote request form or WhatsApp chat link.
- Automatically collected information: pages visited, device/browser type, approximate location, and how you arrived at this site (e.g. from a Google or Meta ad), collected through cookies and similar technologies.
2. How we use your information
- To call or WhatsApp you back about your water softener quote request.
- To schedule site visits, installation and after-sales/AMC service.
- To understand which pages and ads are working, so we can improve this website and our marketing.
- We do not sell your personal information to third parties.
3. Cookies & third-party tools
We use the following third-party services, which may set cookies or receive some data (such as your IP address and on-site actions) when you use this site:
- Google Analytics (GA4) & Google Ads — to measure site traffic and ad performance.
- Meta (Facebook/Instagram) Pixel — to measure ad performance on Meta platforms.
- Microsoft Clarity — to understand how visitors use this site (e.g. anonymised session recordings, heatmaps).
- WhatsApp — if you click "Chat on WhatsApp," your conversation is subject to WhatsApp's own privacy policy.
- Google Sheets / Google Apps Script — used internally to store and respond to your quote request.
You can control cookies through your browser settings. Blocking cookies may affect some site features but will not stop you from calling or messaging us directly.
4. How long we keep your information
We keep quote-request details (name and phone number) for as long as reasonably needed to respond to your enquiry and provide after-sales service, or until you ask us to delete it.
5. Your choices
- You can ask us to access, correct, or delete the personal information we hold about you.
- You can opt out of promotional calls/messages at any time by telling our team.
6. Data sharing
We share your information only with our own installation/service team for the purpose of fulfilling your quote request or service visit — never with unrelated third parties for their own marketing.
7. Security
We take reasonable measures to protect the information you share with us, but no method of transmission or storage is 100% secure.
8. Children's privacy
This site is intended for adults seeking water softener services and is not directed at children.
9. Changes to this policy
We may update this policy from time to time. Changes will be posted on this page with an updated date.
10. Contact us